Media Buying

Jay Yoo’s approach to media buying is anything but cookie-cutter. In today’s hyper-competitive landscape, effective media buying requires relentless testing—not just of creative assets but also of audience targeting. It’s all about precision, and Jay hates waste. That’s why every campaign starts small, testing messages on a low budget. Once something clicks, the spend is scaled strategically to maximize ROI.

This isn’t theory; it’s experience. Having navigated the pitfalls of agency partnerships, Jay knows what doesn’t work. He’s seen the fluff, the waste, and the empty promises. With meticulous tracking and honest insights, he ensures your ad dollars are spent with purpose. No gimmicks, just results-driven media buying with low risk and high accountability.